Transcript
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Welcome to Topsail Insider where you can hear all about the businesses and events in the beautiful coastal towns in the greater Topsail area of North Carolina.
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Coming up, we have Trudy Solomon hosting today and she's interviewing Katie and Houston Louder owners of Surf City Jet Ski and new this year Louder's Furniture.
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We're talking about jet ski rentals, jet ski tours, paddleboard and kayak rentals Basically, all the summer fun things you need to add to your summer vacation.
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On today's episode of Topsail Insider, experience a new level of luxury on Topsail Island at Saltwater Suites in Surf City, north Carolina.
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With no nightly minimum, you can enjoy short getaways or an extended stay.
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Each suite features luxury bedding, full kitchens with dining tables and dishwashers, and all suites other than the three ADA suites have full-size washers and dryers.
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And don't forget about those beautiful ocean views.
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24-7.
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Self-check-in provides a hassle-free and seamless experience.
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Saltwater Suites is the perfect choice for your next beach getaway.
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Book your next Topsail visit at saltwatertopsailcom or call 910-886-4818.
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Or call 910-886-4818.
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Saltwater Suites Topsail Island's premier luxury hospitality experience.
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Come on out to Surf City Line for the best made-from-scratch beach and bowls on Topsail Island.
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Treat yourself to their delicious bowls with shrimp, steak, fish, chicken or pork, or enjoy their peel-and-eat shrimp, beach break salads and more.
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They offer a full bar serving handcrafted cocktails, incredible margaritas and they proudly serve North Carolina craft beer.
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The line boasts the biggest deck on the island with three levels for listening to live music, relaxing in the sun, or head on up to the top deck to enjoy your meal with ocean views.
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Visit SurfCityLineNCcom for their full menus.
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The best service and beach vibes on the island await you at 2112 North New River Drive.
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Whether you're a local or visiting from out of town, celebrating a special occasion or just soaking up the sun with family and friends, it's always a great time at Surf City Line.
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Welcome to Topsail Insider.
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My name is Trudy Solomon and I am your host today.
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Today we're talking with Houston and Katie Louder.
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They are the owners of Surf City, Jet Ski and Water Sports.
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Welcome, Houston and Katie.
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Thank you for joining us.
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Hey, thank you for having us.
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What's up?
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Glad to be here.
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We have lots of fun activities folks can do around here during the summer and beyond, just hanging out on our beautiful beaches, and we want to talk today about your business.
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Surf City, jet Ski and Water Sports definitely gets you off the beach chair and speeding down our intercoastal waterway.
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Obviously, you offer jet ski rentals, but what are the other sport rentals and services you offer?
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So, yeah, we do jet ski rentals primarily.
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However, we do offer guided tours and guided adventures, where we take people out and we see other parts of the waterway pretty much from here all the way down to Carolina Beach.
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We also do stand-up paddleboarding kayaking, and we'll be introducing paddleboard yoga this summer as well.
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That's a lot of activity and that's a long distance too.
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I like that.
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About what?
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A 55-mile round trip for our longest two-hour guided ride.
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Yep, well, you're located at 512 Roland Avenue.
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This is where your office and your docks are both located.
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That's correct.
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How far can folks go away from the dock?
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What is the riding area?
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Talk about that, because you said all the way to Carolina Beach.
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Well, for our guided rides it really varies.
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We can run from Surf City all the way down to Carolina Beach.
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For our freestyle rentals we ride between the two bridges of Topsail, so you have the Surf City Bridge and the North Topsail High Rise.
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That's a nine mile distance.
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You're free to play in the waterway in your freestyle rental anywhere in between, as long as you're staying in the channel, that's a huge area.
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That is a big area.
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Yes, tell me about Surf City Jet Ski business.
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How long have you been in business?
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We started Jet Skis in 2011 in Carolina Beach and we opened up Surf City Jet Ski Rentals in 2015.
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So we're going on.
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Our ninth year We've been in the business for 14 years.
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Right, so two different locations.
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So you've been doing jet skis longer than you've been in Surf City.
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Yes, right, all that's located right here within the same general area.
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But you're from North Carolina.
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You were born and raised here right.
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Both of us were born and raised in Albemarle, north Carolina.
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It's about an hour east of Charlotte, that's not coastal?
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Nope, not coastal.
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What brought you here?
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Yeah, so I came down to visit my brother and look for a job.
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It stuck, I came down.
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It was my first year teaching.
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I stayed at home through college, literally at home went to a hometown college.
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So I came down the first year that I was a teacher.
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I said I'm going to go and spend the summer at the beach, at Carolina Beach, and same so you grew up in the same area, uh-huh, we grew up together.
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You knew each other, uh-huh, and you both ended up in the same area here.
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Yep, but you weren't planning that together, no.
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So we remained friends all through college, high school.
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He actually took me to high school.
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He's a year older than I was, so just buddies and we reconnected.
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When I moved down here for the summer I started working for him, but this was your boss, that was it.
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This is still my boss.
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We'll just put that out for the public.
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That's great.
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That's great.
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She moved down for the summer and we kind of rekindled things, and once I rekindled I guess there was nothing really to begin with.
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No, yeah, yeah, I started work.
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That was the second year you guys were in business, so I started working for him and I was still a teacher.
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So it just kind of worked out and obviously we started dating that summer.
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And.
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I continued working there every summer, there on after, and now you not only have a business together, you have a family together and everything that's wonderful.
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But you've got other adventures, so you have a new business too, besides the jet skis.
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Yeah, we have Louder's Furniture now.
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We sell furniture that's not related to the water sports.
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No, never.
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How did that happen?
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Oh man, that fell in our lap a little bit.
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We've been looking for something.
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We're selling Carolina Beach Jet Ski Rentals to one of our longest employees, since we live in Surf City now it's just not feasible to go to Carolina Beach and he wanted to continue, so he's actually buying it.
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We knew we needed something else to supplement losing that in the future and we went to buy some furniture in Sneeds Ferry.
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My last birthday my mom was going to buy us some outdoor poly furniture.
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And we met Mr Tommy.
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Instead of just buying some outdoor furniture, you bought the store Pretty much.
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I mean that's interesting.
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So now you've got these two businesses, they obviously have different clientele, probably different busy seasons.
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How is this working?
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It's working.
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This will be our first season with both.
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So far so good.
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Houston has been primarily at the furniture store right now to do the deliveries, to unload the trucks.
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I'm at the jet ski dock Until jet skis break.
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Then that'll flip-flop and he'll be at the jet ski dock.
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But so far so good.
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The furniture store really just triggered us one because we wanted something that was ours, that we owned.
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We own the land.
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So you know we're not dealing with leases and it's not as insurance-driven, it's not as weather-driven.
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It is still pretty seasonal.
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We think we definitely have been busier with dealing with rental houses, but it's more year round and definitely with furniture.
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We're dealing with locals, with jet skis we mainly deal with tourists.
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So it is completely different clientele.
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So your jet ski business back to that.
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You start.
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Tell me your season for that?
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Typically Easter to Labor Day.
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Okay.
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So you're ready to go by Easter and you've got that up and running certainly by now oh yeah, we're there.
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You've done this business for years and you had two locations and now you're going down to just the Surf City location.
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Tell me what you do, what equipment you have, what you do to prepare for the season.
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We don't, we just guess Such a lot Houston does.
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Houston spends all winter I don't what's the correct term getting the jet skis ready, because we sell them.
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We redo our jet skis every year.
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We've been doing that for I don't know how many years.
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It took a while to get there, but we've learned that's great for our business.
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So we sell them.
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So Houston spends all winter getting them ready to sell, getting the new jet skis ready there's things he does to them to get them ready, getting the docks ready Just a ton of the maintenance and mechanical side.
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We both spend a lot of time on the website.
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We pour into our website every single year.
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Well, keeping that updated is important, especially like you said, you have a lot of tourists, so that's one of the first places they'll go.
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We drive people to the website.
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That's our hub.
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All right.
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So the two of you have your businesses.
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Tell us about your family.
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We got a little seven-year-old going on 70.
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Maverick, that's our little buddy.
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We had him soon after we got married we both, I think, before we got married.
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And when we got married we did not know if we wanted kids, didn't know, it wasn't hard, no, it wasn't hard, yes.
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But we decided once we got married well, we'll just see what happens.
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And it happened real quick.
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So Maverick came into our life the first summer that we opened Surf City Jet Ski Rentals, I was pregnant, I was working at Carolina Beach by myself.
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Basically, houston was driving up here from Carolina Beach, and that was a summer.
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Yeah, it was busy.
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That was busy.
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I was big and pregnant and tired, trying to stay in a good mood for all your customers.
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Yeah, that was tough.
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That was really tough and I swear that was the hottest summer to the books.
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It probably wasn't but to me it was so where's.
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Maverick now in the picture.
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Maverick is at Surf City Elementary.
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He loves it.
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That's one reason we wanted to be in Surf City.
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We love the community.
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So Maverick thinks he is in charge of the jet ski regional dock.
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He actually just what.
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Two days ago he was docking jet skis.
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He was down there with his hands on his hips waiting on the customers to get back.
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He tells all of his friends at school that y'all are going to work for me at Surf City Jet Ski Rounds when we get older.
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Yeah, we're in trouble.
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He is.
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He's very bossy and we keep asking.
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I wonder where he gets that from.
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Katie, katie.
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Okay, if I showed up tomorrow to get a jet ski, I would run into Maverick.
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Most of the time.
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So he goes.
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He spends know this, being in Sur City.
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Everybody's a family there.
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All the business owners are friends with each other.
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We have each other's back.
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So when they started doing that full day camp what it's been three years ago, he's been going and it's awesome because they come to Soundside Park to eat lunch.
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So like we get to see him, his counselors will walk him across there During the weeks.
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He shows up like all of our employees are, like his big brothers and big sisters and since he's the only child that really works out, to provide that for him.
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I want to talk about your employees just more than just you two running things.
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You've got a lot of good help.
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We have 17 employees right now 17.
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I know the Jet Ski place you're guiding people.
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There's a chance for someone misunderstanding something or having some kind of trouble.
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So I love that you have a lot of good staff, so tell me about them and what you require.
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Yeah, so that's been a learning curve but we have been so blessed I don't know probably since we opened Surf City.
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The first year was tough but we get all local kids.
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We have a few kids who come here for the summer.
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They have beach houses here, so they've grown up in the summer and then most of them are topsoil maybe Dixon and we've learned that high school and college kids are great for our job because that's when we're operating.
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So we used to require them to have jet ski experience, but we've since then learned that's not as important because we can teach them that you pour a lot into that, we pour a lot into that.
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We need trustworthy, good kids, good, respectable kids, and I don't know how, but we get them.
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Every single kid.
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That's worked for us.
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I mean, honestly, we become family with them.
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We'll have a Christmas party even though we haven't been at work for months.
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So we just we require that.
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The normal morals.
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I guess that's what we need.
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If we can get that, we can train them into a jet ski employee.
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We put them through first aid, cpr certification.
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We do it with surf city fire department.
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They have to have their boater's license.
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Obviously we require that they have to do that themselves to get that.
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And then Houston spends tons of time with them on the water getting them used to everything they need to know.
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I'd spend tons of time with them on the customer facing end and yeah, it just works.
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And we usually have a handful that come back throughout high school and college and workforce in the summers and they take it serious.
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I don't know how we've gotten them to take it so sick, but they, they get the seriousness up.
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Yeah, they get that.
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They get the seriousness of it as much as fun as it can be.
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It is dangerous, it can be, it can be, and they know that.
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You can read our reviews that we get every day.
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It's always of how knowledgeable our employees are we're bragging a little bit about how well your staff is trained and ready for what might happen each day, but I'm going to brag a little bit more.
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So surf city jet ski was traveler's choice on trip advisor for 2021 and 2022 and you have a lot of great ratings.
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You have five star customer ratings and you have the largest riding area in north Carolina, and so you've got a lot of opportunities out there for people to come and have fun, and you do get brand new jet skis every year.
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Tell us about what's out there now when people show up.
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So right now we've got Yamaha VX.
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We love Yamaha.
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You've had.
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Yamaha equipment for years Yep.
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Yeah, so when I went to MMI MMI is Motorcycle Mechanics Institute in Orlando I was trained on Yamaha products.
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They make a good product and we buy new skis every year, so it's super dependable, really reliable for the customer and for your sake, I think just as much.
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So when Katie said, when the jet skis start breaking, you have to come over and fix them, but yeah, if you have a new product that probably cuts down on those headaches and that would be a problem if a tourist was here and trying to rent and half their adventure was dealing with issues.
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That's right, and we don't want issues.
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We want a flawless experience and the customers love it.
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We have customers that come every year and they love like, oh, what color are the jet skis going to be this year?
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Oh, do they or do you?
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pick out different colors.
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I don't know.
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Yamaha changes them, so they come out with a new color.
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So, like even us, we get excited.
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What color is it going to be this year?
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Okay, they're beautiful this year.
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Every couple of years they change the body style and different colors.
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Okay, so you have the old jet skis still.
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What do you do with those?
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We sell them individually, okay.
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Yeah, do you do that like at the end of the season or something like that?
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Pretty much.
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Pretty much.
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But if I bought one and I have trouble with it, do I get to call you to come fix it?